Nino vs Merrill Guided Investing
Merrill Guided Investing manages a portfolio. Nino’s AI helps with the decisions around it, plus an optional CPA and financial planner team for taxes.
Nino and Merrill compared
| Feature | Nino | Merrill |
|---|---|---|
| Financial plan | Included: AI forecasts + planner-built plan | Included: Goal-based portfolio |
| Tax planning | Included: Tax estimates + CPA planning | Partial: Tax-efficient overlays, no tax advice |
| Tax filing | Included: CPA files federal + state | Not included: Portfolio tax efficiency only |
| Human team | Included: Optional CPA and financial planner team | Included: 1:1 advisor in Advisor version |
| Investment management | Not included: Insights, not management | Included: Managed portfolios |
| Fee model | Flat fee, not % of assets | 0.45% or 0.85% of assets |
Pricing
What each one costs to start.
- Nino Advisor
from$3,600/yr
CPA and financial planner team, tax filing included
Software only: from $20/mo
- Merrill Guided Investing
0.45%of assets/yr
Managed portfolio, minimums from $1,000
With Advisor: 0.85%, from $20,000
Why choose Nino over Merrill
Make the investment decision with the rest of your life in view.
Choose Nino for
Know what a home purchase changes
See how a down payment affects retirement and cash needs.
Keep taxes in the decision
Estimate the tax on a sale and weigh the after-tax cash.
Plan and taxes handled together
A CPA and financial planner team plans, optimizes, prepares, and files.
Choose Merrill for
Professionally managed portfolios
Goal-based portfolios, tax-efficient investing, and optional advisor guidance.
Frequently asked questions
Compare Nino with others
Comparing human advisors more broadly?
Every option side by side, in one guide.